With the outbreak of the coronavirus crisis, companies and brands had to readjust their advertising plans and also change what they were doing and how. Some stopped their advertising campaigns, while others adapted their ads to the new context. This has El Salvador Phone Number List involved launching new advertisements, making home recordings, retrieving stock footage, or giving new life to images already used in the past. Also, at times, it simply means recovering archival advertising campaigns and reusing them in this new scenario.That's what some fashion giants are doing. Giants of the world of luxury fashion, such as Louis Vuitton, Saint Laurent or Versa, are recovering campaigns from their archives and reusing them in different actions.
As explained in Business of Fashion , the fashion giants are following the same model as the influences, who are recovering old photos on their Instagram profiles to continue El Salvador Phone Number List generating content (and content that is not always theirs at home). The big luxury brands are doing it in different contexts.Saint Laurent is using photos from the past on Instagram and Versa has recovered photos from his campaigns from the 90s on the same network, in a nostalgic twist. So is Burberry, which has been uploading ads from the past to social media and introducing them in a nostalgic campaign about the company's heritage and history.
In front of them, Louis Vuitton has taken the most complete step. The company is not only recovering its archival photos and campaigns but also using them as they were El Salvador Phone Number List originally intended. The latest campaigns he has published in the Sunday editions of The New York Times , reminiscent of the fashion industry in the media, are actually advertising campaigns from the 90s. His latest ads already appeared in print media in 1997 and 1998.